Overview
Ortho-One Orthopaedic Speciality Centre, led by the esteemed Dr. David V Rajan, is a premier healthcare facility specializing in orthopaedic treatments. Despite its exceptional reputation in clinical care, the centre faced challenges in establishing a strong online presence to attract new patients and retain existing ones. Recognizing the importance of digital engagement in today’s healthcare landscape, Ortho-One partnered with Doctors Digital to revamp their digital strategy.
Objectives:
- Enhance Online Visibility: Improve the centre’s ranking on search engines to attract more local patients.
- Website Redesign: Create a modern, user-friendly website reflecting the professionalism and expertise of Ortho-One.
- Increase Patient Engagement: Drive more inquiries and appointment bookings through digital channels.
- Strengthen Local SEO: Optimize online listings to improve local search visibility
Challenges:
- Outdated website with poor user experience and slow load times.
- Low visibility on search engines, making it difficult for potential patients to find the clinic online.
- Limited online engagement and minimal use of social media or content marketing.
Solutions Implemented:
Custom Website Development- Designed a responsive, SEO-optimized website tailored to Ortho-One’s brand.
- Integrated features like online appointment booking, patient testimonials, and service pages detailing treatments offered.
- Claimed and optimized Google My Business listing.
- Enhanced local citations and directories to improve search engine rankings.
- Implemented location-specific keywords to target patients in the surrounding areas.
- Developed a content plan focusing on orthopaedic health tips, success stories, and informative blogs.
- Leveraged social media platforms to engage with the local community and share updates.
- Regular tracking of website analytics and SEO performance.
- Monthly reports provided to highlight growth and areas of further improvement.
Results Achieved:
- 75% Increase in Website Traffic within the first 6 months.
- Top 3 Ranking on Google for targeted local search terms like “orthopaedic specialist near me”.
- 40% Growth in Appointment Bookings through the website and online platforms.
- Improved patient engagement via social media, leading to stronger community presence.
Client Testimonial:
Partnering with Doctors Digital has been a game-changer for our practice. Their expertise in website creation and local SEO has significantly improved our online presence, making it easier for new patients to find and trust us. The custom website they designed perfectly reflects our values and professionalism, while their local SEO strategies have noticeably increased our patient appointments. We highly recommend Doctors Digital to any medical practice looking to grow and thrive online.
— Dr. David V Rajan